In the world of travel, the most popular destinations are often the first to get booked up, and the most well-known spots can sometimes feel overcrowded. But what if you could discover unique, lesser-known cities that offer the same richness in culture, beauty, and excitement, without the throngs of tourists? This is where Placestash comes in—a platform designed to help explorers uncover hidden gems and emerging destinations.
In this guide, we’ll explore the best underrated cities to visit in 2024, where you can find vibrant activities, rich histories, and stunning landscapes waiting to be explored. Each of these cities provides a unique travel experience, perfect for exploring on your next trip. Whether you’re interested in discovering local culture, trying new foods, or enjoying outdoor activities, these destinations are a must for your 2024/2025 travel plans.
1. Tbilisi, Georgia
Tbilisi, the capital of Georgia, is a city that offers a beautiful blend of ancient history and modern vibrancy. Located at the crossroads of Europe and Asia, Tbilisi is one of those cities that feels like a hidden gem, yet offers so much to travelers who take the time to visit.
Why It’s Underrated: Tbilisi has remained somewhat under the radar despite its rich history, stunning architecture, and booming cultural scene. It's a city where you can wander through centuries-old neighbourhoods, try traditional Georgian cuisine like khachapuri, and explore ancient fortresses without battling massive crowds.
Things to Do: Discover the Old Town with its winding streets and traditional balconies, explore Narikala Fortress for panoramic views, or visit the sulfur baths that have been a staple of the city for centuries. Outdoor enthusiasts can also take a day trip to the nearby Caucasus Mountains for some adventurous activities like hiking and skiing.
Travel Tip: Be sure to visit the Bridge of Peace at night—its futuristic design is beautifully illuminated and offers a perfect photo opportunity.
2. Valparaíso, Chile
Valparaíso is a colourful, bohemian port city in Chile that is often overshadowed by nearby Santiago. But for those discovering its charm, Valparaíso offers a unique and artistic vibe that sets it apart from more popular destinations.
Why It’s Underrated: While Santiago draws more tourists, Valparaíso boasts a rich cultural history and vibrant street art scene that make it a must-see for any traveler interested in local culture and creative expression.
Things to Do: Wander through the maze of steep streets adorned with colourful murals and graffiti, visit Pablo Neruda’s house for a dose of literary history, or ride the historic funiculars that connect the lower and upper parts of the city. The seaside location also offers opportunities for waterfront activities, like sailing or exploring nearby beaches.
Travel Tip: Make sure to experience the nightlife in the Cerro Alegre district, where cozy bars and cafes come to life with music and dancing.
3. Ljubljana, Slovenia
Ljubljana may be one of Europe’s best-kept secrets. The capital of Slovenia is a compact, green city that has managed to stay under the radar despite its charm, beauty, and eco-friendly vibe.
Why It’s Underrated: With more well-known European cities like Vienna or Prague drawing the crowds, Ljubljana remains a peaceful haven that offers the best of Central European culture without the crowds. It’s also an ideal base for exploring Slovenia’s natural wonders like Lake Bled and the Julian Alps.
Things to Do: Take a boat ride on the Ljubljanica River, visit Ljubljana Castle for a panoramic view of the city, or stroll through Tivoli Park. For those interested in art, the city offers a burgeoning street art scene. Ljubljana is also home to excellent local markets where you can sample Slovenian cuisine.
Travel Tip: Ljubljana is one of Europe’s greenest cities, and you can explore it by renting a bike or simply enjoying its pedestrian-friendly center.
4. Lecce, Italy
While most travelers flock to cities like Rome, Venice, and Florence, Lecce in southern Italy is often overlooked. Known as the "Florence of the South," Lecce offers stunning Baroque architecture, rich history, and a vibrant cultural scene.
Why It’s Underrated: Lecce is a gem in the Puglia region that has yet to be fully discovered by international tourists. It’s a city with a relaxed vibe, far from the hustle of Italy’s major tourist spots, making it perfect for a more intimate Italian experience.
Things to Do: Admire the intricacies of Baroque churches like the Basilica di Santa Croce, enjoy a coffee in the Piazza del Duomo, or explore the Roman amphitheater that sits in the middle of the city. Lecce is also known for its excellent culinary scene, so don’t miss trying some local dishes like orecchiette pasta.
Travel Tip: Take a day trip to the nearby beaches of the Adriatic and Ionian seas for some seaside activities.
5. Porto, Portugal
While Lisbon often steals the spotlight, Porto is a charming coastal city that offers a more relaxed pace, breathtaking views, and incredible wines. This underrated city offers both the cultural appeal of a large city and the laid-back atmosphere of a coastal town.
Why It’s Underrated: Porto’s historic center is a UNESCO World Heritage Site, yet it remains less crowded than Lisbon. It’s a city that combines historical charm with modern vibrancy, perfect for exploring everything from historical landmarks to trendy cafes and wine bars.
Things to Do: Visit the Livraria Lello, one of the most beautiful bookstores in the world, take a boat trip along the Douro River, or spend a day wine tasting at the nearby vineyards. Don’t forget to explore the city’s historic churches and museums, and of course, indulge in the local cuisine—particularly the famous francesinha sandwich.
Travel Tip: The nearby Douro Valley offers some of the world’s best wine, so consider taking a day trip for tastings and tours.
6. Nara, Japan
While cities like Tokyo and Kyoto draw the lion’s share of international visitors, Nara is a peaceful, historical city that offers a unique glimpse into Japan’s ancient history. It was once the capital of Japan, and today it’s a city filled with ancient temples, shrines, and cultural landmarks.
Why It’s Underrated: Nara often gets overlooked in favor of Japan’s bigger cities, but for those seeking a more serene and spiritual experience, Nara is the perfect destination. It’s famous for its ancient temples and its friendly, free-roaming deer, which add a magical touch to the travel experience.
Things to Do: Visit the Todai-ji Temple, which houses one of the largest bronze statues of Buddha in the world, or spend time in Nara Park, where deer freely roam and interact with visitors. The Kasuga-Taisha Shrine is another must-see for its stunning architecture and lanterns.
Travel Tip: Nara is easily accessible from Kyoto or Osaka, making it a perfect day trip for exploring ancient Japan.
7. Riga, Latvia
Riga, the capital of Latvia, is a hidden gem in the Baltic region, offering a mix of medieval charm and modern vibrancy. Known for its Art Nouveau architecture, picturesque old town, and lively cultural scene, Riga is an underrated European destination that deserves more attention from travelers.
Why It’s Underrated: Despite being the largest city in the Baltics, Riga is often overshadowed by more famous European capitals. However, its beautiful architecture, rich history, and vibrant nightlife make it a must-visit for anyone looking to explore a lesser-known city with plenty of charm.
Things to Do: Stroll through the UNESCO-listed Old Town, visit the stunning Riga Cathedral, and explore the city’s famous Central Market, housed in massive former Zeppelin hangars. Riga also offers a growing contemporary art scene, and it’s a gateway to Latvia’s pristine beaches and forests, perfect for outdoor activities.
Travel Tip: Don’t miss the opportunity to take a short trip to Jurmala, a beautiful seaside resort just outside Riga, known for its long sandy beaches and fresh sea air.
In 2024 or 2025, exploring underrated cities will not only give you a fresh travel experience but will also allow you to discover hidden gems that have yet to be overrun by tourists. Whether you're interested in history, art, food, or outdoor activities, these cities offer something special for every traveler. With the help of Placestash, you can easily uncover these hidden treasures and start planning your next adventure.
So why not skip the usual tourist hotspots and embark on a journey to one of these emerging destinations? By exploring these underrated cities, you’ll be able to experience new cultures, try exciting activities, and create unforgettable memories.